Market Insights

Understand Your Market, Accelerate Your Impact

Effective program design and planning start with a deep understanding of your market and customers. Still, these facts are often challenged by fragmented information, data gaps, and a rapidly evolving energy landscape. To unlock the full potential of opportunities and overcome barriers to technology adoption, organizations need actionable, data-driven insights about their markets and customers.

Our Market Insights service enables clients to acquire in-depth knowledge about barriers, customer segments, program delivery pain points, and technology adoption to support effective program design and strategic planning. 

Our team of market experts, data analysts, and engineers help you:

  • Understand the market landscape
  • Identify key market indicators
  • Target growth opportunities
  • Inform and tailor program designs
Econoler

Helping You See the Full Market Picture — Clearly and Confidently

Econoler delivers data-driven insights that guides strategic decisions and maximize program effectiveness.

Our expertise helps you: 

  • Identify barriers to technology or behaviour adoption across customer segments 
  • Define and measure market indicators 
  • Map the customer journey, highlighting pain points and opportunities 
  • Analyze participant and non-participant motivations, drivers, and decision-making processes 
  • Understand technology supply chains 
  • Assess market readiness and capabilities 
  • Develop case studies to highlight best practices and capture lessons learned 
  • Identify actionable opportunities for program interventions 

Why Choose Econoler?

We combine technical knowledge with market research expertise to bridge the gap between technology and customer behaviour, ensuring practical and grounded market intelligence.

Drawing on extensive experience in market characterization and evaluation as well as a thorough understanding of the Canadian demand-side management (DSM) landscape, Econoler provides actionable insights to inform program designs and market transformation strategies.

Our strengths include:

  • Developing robust and responsive data-collection approaches
  • An interdisciplinary team combining engineers, market researchers, and data analysts to integrate technical knowledge with customer insights
  • Proven experience engaging stakeholders across the market ecosystem
  • Over a decade of experience in market characterization and evaluation
  • Deep understanding of Canadian market dynamics and DSM program offers

Sub-Services

We help identify high-impact energy, demand, and greenhouse gas (GHG) saving opportunities and assess the market potential of emerging technologies. Our work informs program development, electrification strategies, and decarbonization planning by providing data-driven insights that prioritize innovation and guide strategic investment.

Market characterization studies provide the foundational data needed to design targeted, effective programs. We analyze energy use patterns, customer demographics, market indicators, and technology penetration rates to assess current conditions and identify gaps, thereby providing clients with the insights needed to prioritize interventions and support market transformation.

We conduct journey mapping to help understand the positive and negative experiences of program participants, stakeholders, and market actors as they move through a program or process. By breaking down the journey into distinct stages and identifying what works well and what does not, we are able to highlight actionable improvement opportunities in a clear, visual format.

We prepare case studies on the project life cycle, from start to finish, based on in-depth technical and stakeholder experience reviews. Each case study includes a project description, key steps, challenges, and insights gained from involved parties.

Success Stories

Real-world examples of our work in action.
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Turn Market Intelligence into Real-World Impact — Partner with us Today

Connect with our team of experts to explore how market insights can guide your program planning and design.

Contact us