{"id":5143,"date":"2026-02-18T05:09:49","date_gmt":"2026-02-18T05:09:49","guid":{"rendered":"https:\/\/econoler.firmecreative.com\/?post_type=case_study&#038;p=5143"},"modified":"2026-03-02T13:50:35","modified_gmt":"2026-03-02T13:50:35","slug":"comprendre-le-marche-quebecois-des-thermopompes-efficaces","status":"publish","type":"case_study","link":"https:\/\/econoler.com\/fr-ca\/etudes-de-cas\/comprendre-le-marche-quebecois-des-thermopompes-efficaces\/","title":{"rendered":"Comprendre le march\u00e9 qu\u00e9b\u00e9cois des thermopompes efficaces"},"content":{"rendered":"\n<section class=\"wp-block-group wp-pattern__text-two-cols is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-blue-2-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u00c9valuation ind\u00e9pendante du march\u00e9 pour orienter la conception du programme<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--lg)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\">Le mandat visait \u00e0 comprendre les niveaux d\u2019adoption des thermopompes, \u00e0 identifier les facteurs facilitants et les barri\u00e8res \u00e0 l\u2019installation, \u00e0 \u00e9valuer les capacit\u00e9s du march\u00e9 et \u00e0 recommander des am\u00e9liorations au programme d\u2019Hydro-Qu\u00e9bec.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-blue-1-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-large-font-size\">Principales responsabilit\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les niveaux d\u2019adoption, les barri\u00e8res et les&nbsp;opportunit\u00e9s&nbsp;de croissance&nbsp;<\/li>\n\n\n\n<li>\u00c9valuer la taille du march\u00e9, ses capacit\u00e9s et son niveau d\u2019adh\u00e9sion&nbsp;et d\u2019acceptation de la thermopompe&nbsp;&nbsp;<\/li>\n\n\n\n<li>Formuler des recommandations pour optimiser la conception du programme et maximiser les \u00e9conomies d\u2019\u00e9nergie&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--lg)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group wp-pattern__color-spacer is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-blue-3-color has-alpha-channel-opacity has-blue-3-background-color has-background wp-pattern__color-spacer__separator\"\/>\n<\/div>\n\n\n\n<section class=\"wp-block-group wp-pattern__text-two-cols wp-pattern__text-two-cols--spacer-color-right is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Recherche exhaustive et analyse fond\u00e9e sur les donn\u00e9es<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-green-1-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-large-font-size\">Afin d\u2019atteindre les objectifs d\u2019Hydro-Qu\u00e9bec, Econoler a mis en \u0153uvre une approche de collecte et d\u2019analyse de donn\u00e9es reposant sur plusieurs perspectives du march\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entretiens avec les parties prenantes :<\/strong>&nbsp;discussions avec le personnel d\u2019Hydro-Qu\u00e9bec responsable de la mise en \u0153uvre du programme.&nbsp;<\/li>\n\n\n\n<li><strong>Sondage aupr\u00e8s des participants<\/strong>\u00a0<strong>:<\/strong>\u00a0enqu\u00eate en ligne aupr\u00e8s des\u00a0participants au programme\u00a0afin de comprendre les habitudes d\u2019utilisation des thermopompes, le niveau de satisfaction et les facteurs d\u2019adoption.\u00a0<\/li>\n\n\n\n<li><strong>Mobilisation des acteurs du march\u00e9<\/strong>\u00a0<strong>:<\/strong>\u00a0sondages et entretiens avec des\u00a0distributeurs, installateurs et constructeurs\u00a0pour \u00e9valuer la p\u00e9n\u00e9tration\u00a0de la thermopompe dans le\u00a0march\u00e9, les tendances et les obstacles.\u00a0<\/li>\n\n\n\n<li><strong>Validation par des experts :<\/strong>&nbsp;entrevues approfondies avec des experts du secteur pour corroborer les constats.&nbsp;<\/li>\n\n\n\n<li><strong>Analyse de donn\u00e9es&nbsp;du programme&nbsp;:<\/strong>&nbsp;examen d\u00e9taill\u00e9 de la base de donn\u00e9es des installations de thermopompes d\u2019Hydro-Qu\u00e9bec, incluant l\u2019analyse des caract\u00e9ristiques techniques, des niveaux d\u2019efficacit\u00e9 et du d\u00e9ploiement r\u00e9sidentiel.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--lg)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-3-color has-alpha-channel-opacity has-green-3-background-color has-background\"\/>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group wp-pattern__color-spacer is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-blue-3-color has-alpha-channel-opacity has-blue-3-background-color has-background wp-pattern__color-spacer__separator\"\/>\n<\/div>\n\n\n\n<section class=\"wp-block-group wp-pattern__text-two-cols is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-blue-1-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Cr\u00e9er de la valeur pour Hydro-Qu\u00e9bec et les Qu\u00e9b\u00e9cois<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-grey-200-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Principaux b\u00e9n\u00e9fices du projet\u00a0:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimisation des op\u00e9rations du programme : les analyses de march\u00e9 permettent d\u2019am\u00e9liorer la prestation et la participation.<\/li>\n\n\n\n<li>Planification \u00e9clair\u00e9e : l\u2019analyse du potentiel r\u00e9siduel oriente les efforts futurs et les projections d\u2019\u00e9conomies d\u2019\u00e9nergie.<\/li>\n\n\n\n<li>Intelligence de march\u00e9 : une compr\u00e9hension d\u00e9taill\u00e9e du march\u00e9 facilite la collaboration avec les distributeurs, installateurs et autres parties prenantes.<\/li>\n\n\n\n<li>Am\u00e9lioration de l\u2019exp\u00e9rience client : les Qu\u00e9b\u00e9cois b\u00e9n\u00e9ficient d\u2019un programme mieux con\u00e7u et d\u2019offres bonifi\u00e9es.<\/li>\n\n\n\n<li>Occasions d\u2019affaires : les installateurs et distributeurs profitent d\u2019un march\u00e9 en croissance stimul\u00e9 par un programme efficace.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--lg)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group wp-pattern__color-spacer is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-green-3-color has-alpha-channel-opacity has-green-3-background-color has-background wp-pattern__color-spacer__separator\"\/>\n<\/div>\n\n\n\n<section class=\"wp-block-group wp-pattern__text-image has-blue-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-pattern__text-image__image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5600\" height=\"3993\" src=\"https:\/\/econoler.com\/wp-content\/uploads\/2026\/02\/cora-leach-rtjpr3kqm4u-unsplash.jpg\" alt=\"\" class=\"wp-image-5141\" srcset=\"https:\/\/econoler.com\/wp-content\/uploads\/2026\/02\/cora-leach-rtjpr3kqm4u-unsplash.jpg 5600w, https:\/\/econoler.com\/wp-content\/uploads\/2026\/02\/cora-leach-rtjpr3kqm4u-unsplash-300x214.jpg 300w, https:\/\/econoler.com\/wp-content\/uploads\/2026\/02\/cora-leach-rtjpr3kqm4u-unsplash-1024x730.jpg 1024w, https:\/\/econoler.com\/wp-content\/uploads\/2026\/02\/cora-leach-rtjpr3kqm4u-unsplash-800x570.jpg 800w, https:\/\/econoler.com\/wp-content\/uploads\/2026\/02\/cora-leach-rtjpr3kqm4u-unsplash-1200x856.jpg 1200w, https:\/\/econoler.com\/wp-content\/uploads\/2026\/02\/cora-leach-rtjpr3kqm4u-unsplash-1600x1141.jpg 1600w, https:\/\/econoler.com\/wp-content\/uploads\/2026\/02\/cora-leach-rtjpr3kqm4u-unsplash-2000x1426.jpg 2000w\" sizes=\"auto, (max-width: 5600px) 100vw, 5600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern__text-image__content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern__text-image__content__inner is-vertical is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-b46f1e35 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern__text-image__content__title-text is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading wp-pattern__text-image__content__title-text__title has-white-color has-text-color has-link-color wp-elements-bca57f432df6cd1e48ea6119c4651b88\">B\u00e2tir l\u2019avenir des programmes de thermopompes au Qu\u00e9bec<\/h2>\n\n\n\n<p class=\"wp-pattern__text-image__content__title-text__text has-white-color has-text-color has-link-color wp-elements-6d358b49cdeb5f2d2b91c0b347ec9242\">Hydro-Qu\u00e9bec utilise les r\u00e9sultats de cette \u00e9tude de march\u00e9 pour affiner son offre en mati\u00e8re de thermopompes, prioriser ses activit\u00e9s de sensibilisation et orienter la mise en \u0153uvre du programme pour les prochaines ann\u00e9es.<\/p>\n\n\n\n<p>Ce projet \u00e9tablit une base de r\u00e9f\u00e9rence pour le suivi et l\u2019analyse futurs du march\u00e9, permettant \u00e0 Hydro-Qu\u00e9bec d\u2019adapter son programme \u00e0 l\u2019\u00e9volution des conditions du march\u00e9, de maximiser les \u00e9conomies d\u2019\u00e9nergie et de soutenir le Plan d\u2019action 2035 du Qu\u00e9bec.<\/p>\n\n\n\n<p>Le travail d\u2019Econoler renforce la prise de d\u00e9cision fond\u00e9e sur les donn\u00e9es et soutient la croissance continue du march\u00e9 des thermopompes r\u00e9sidentielles.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern__text-image__content__link is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/econoler.com\/fr-ca\/services\/perspectives-de-marche\/\">En savoir plus sur les perspectives de march\u00e9<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9valuation ind\u00e9pendante du march\u00e9 pour orienter la conception du programme Le mandat visait \u00e0 comprendre les niveaux d\u2019adoption des thermopompes, \u00e0 identifier les facteurs facilitants et les barri\u00e8res \u00e0 l\u2019installation, \u00e0 \u00e9valuer les capacit\u00e9s du march\u00e9 et \u00e0 recommander des am\u00e9liorations au programme d\u2019Hydro-Qu\u00e9bec. Principales responsabilit\u00e9s : Recherche exhaustive et analyse fond\u00e9e sur les donn\u00e9es [&hellip;]<\/p>\n","protected":false},"featured_media":5147,"template":"","class_list":["post-5143","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comprendre le march\u00e9 qu\u00e9b\u00e9cois des thermopompes efficaces | Econoler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/econoler.com\/fr-ca\/etudes-de-cas\/comprendre-le-marche-quebecois-des-thermopompes-efficaces\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprendre le march\u00e9 qu\u00e9b\u00e9cois des thermopompes efficaces | Econoler\" \/>\n<meta property=\"og:description\" content=\"\u00c9valuation ind\u00e9pendante du march\u00e9 pour orienter la conception du programme Le mandat visait \u00e0 comprendre les niveaux d\u2019adoption des thermopompes, \u00e0 identifier les facteurs facilitants et les barri\u00e8res \u00e0 l\u2019installation, \u00e0 \u00e9valuer les capacit\u00e9s du march\u00e9 et \u00e0 recommander des am\u00e9liorations au programme d\u2019Hydro-Qu\u00e9bec. 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